The appointment of Wolfenden follows a strong year of growth for Komodo, having just announced a 300% revenue increase in the past year, as well as increasing headcount across its London, LA and Sydney offices from 13 to 24, with 25 more hires planned this year.
Wolfenden’s SEO strategy looks to strengthen Komodo’s organic market share in what is an increasingly competitive space, supporting the company’s plans for further growth and expansion in 2021.
Komodo was first launched in London by four friends in 2017, offering an innovative and 360 approach to social and influencer marketing. Its talent management arm now represents big names in the influencer space including Sarah Ashcroft, Alex Coll and Anyang Deng.
Co-founder and Business Development Director Freddie Strange, commented on the appointment: “The last 12 months have been challenging for many businesses, but as people have become accustomed to doing almost everything online, we’re delighted to have seen a growing demand for social media and influencer marketing. We have ambitious plans for the year ahead, further expanding the team, developing our offering as well as opening offices across Asia, Middle East and Europe.
Appointing Wolfenden is part of this growth plan, their strategy to strengthen our organic visibility further consolidates our authority in the influencer marketing space and helps to connect us with a wider potential client base.”
Wolfenden Managing Director, Daisy Wolfenden, added: “We’re always delighted to partner with brands who share our own sense of ambition in growing their business through digital marketing, and we’re confident that our technical and PR-based SEO strategy for Komodo will contribute to an exciting year ahead for the brand. Komodo’s agility in adapting its offering, which was predominantly travel-dependent before the pandemic, has demonstrated the team’s innovation and determination; qualities that ring true for our own team and help to make this partnership such a great fit.”