Mobile phone retailer, Fonehouse, has appointed Leeds-based search marketing agency Wolfenden to manage its SEO activity to drive increased traffic and revenue, aligning with the brand’s growth targets for the year ahead.
Following a competitive pitch process, Fonehouse appointed Wolfenden on the strength of their experience aligning SEO strategies with actual business growth metrics, and the agency will implement an organic strategy spanning technical SEO, content marketing and digital PR activity.
The Berkshire-based company has strived to provide customers with the lowest prices and best deals on mobile phones and contracts across a range of mobile brands since 1994, with a growing retail footprint across the UK, in recent years the retailer has seen a surge in its online sales and presence.
The digital PR arm of the strategy will not only boost Forehouse’s brand awareness and reputation amongst the most relevant audiences online, but increase the amount of SEO beneficial links to the site, helping the brand to increase its organic market share in what is an increasingly competitive space.
Ben Branson, CEO, at Fonehouse: “Choosing Wolfenden as our strategic organic partner is an integral part of a bigger, long-term plan to elevate the Fonehouse brand and future-proof our online performance, helping us to reach and retain a wider customer base. We wanted to collaborate with an agency with proven experience in influencing business growth as well as a team that we felt culturally aligned with our own, and that’s what we found with Wolfenden. Their honest, transparent and action-focused approach really resonated with us and we’re excited about where this partnership can take our brand in the near future.”
Wolfenden’s Managing Director, Daisy Wolfenden: “Our sweet spot has always been in supporting actual business growth of ambitious businesses, and so the brief from Fonehouse immediately piqued our interest. The brand works in an incredibly competitive market where mobile phone deals are often heavily researched, so our strategy is to increase the visibility of Fonehouse across every stage of the customer journey, with robust tracking and analysis in place to attribute performance back to the brand’s wider business growth goals. We’re already really enjoying working together and we’re confident this is the start of a successful partnership.”
