Leeds-based search marketing agency Wolfenden has appointed Jason Sanderson (pictured) as Head of Data & Analytics and invested in data analysis technology in a move to further strengthen its data offering to clients, following a successful year of growth which saw monthly revenues grow 93%.
Jason Sanderson joins from Jaywing where he was most recently Senior Digital Analytics Consultant, working with clients such as Euro Car Parts and Savills. In his newly-created role at Wolfenden, Jason heads up a data & analytics team responsible for helping clients understand the complexities of online tracking and inform better business decisions.
Jason’s appointment is supported by the agency’s recent investment in data dashboarding software, which pulls all a client’s data into a central location, allowing the team to gather insights and make analysis on marketing and business performance.
The steps to bolster its service comes as the independent agency announced a 93% growth in monthly revenue in the last 12 months.
Commenting on his new role, Jason gave insight behind his move: “Data & analytics is one of those services that should never be seen as an add on – fully and accurately understanding your performance and customers is so fundamental to the success of digital strategies and to be honest, business growth full stop. Wolfenden has grown through being more than just a ‘digital marketing partner’ for clients, and it’s because of the team’s focus on the client’s wider business that makes the potential of this service so exciting, and so appealing to me as my next move. I’m really excited to continue expanding our offering here over the coming months and maximising what we can achieve for businesses.”
Managing Director Daisy Wolfenden commented: “As our client base grows, we’ve been taking steps to mature our data and analytics service in the past year, recognising the necessity of dedicated specialist knowledge here to truly live up to our mission of transparency and business growth for clients, and Jason’s appointment is a pivotal step forward in this. The world of analytics has been getting pretty complicated over the past year or so with cookie compliance and changes to browsers, such as Apple’s ITP, so as well as his technical implementation expertise, Jason is also improving our use of the data our clients own. By investing in industry-leading dashboarding technology, Jason and his team can concentrate on analysing the data and feeding insight into the other channel teams, as well as providing business support and consultancy to our clients, giving our clients real added value against their marketing budget.”