High-quality residential and dementia care organisation Ideal Carehomes has partnered with search marketing agency Wolfenden to implement a multichannel digital marketing strategy – spanning PPC, paid social and SEO – to further its already significant recent growth.
With 32 care homes across Yorkshire, the Northwest and Midlands & Leicestershire, Ideal Carehomes – headquartered in Leeds – has tasked the local agency to support the growth of new care home locations, as well as reflecting the exceptional and unique care the brand offers through its digital marketing messaging.
Following a competitive pitch process, Wolfenden was chosen on the strength of the agency’s experience within the care space and proven success with digital marketing strategies in this market. Wolfenden’s strategy will aim to ultimately increase the number of enquiries as well as job applications, supporting Ideal Carehomes’ future growth.
Stacey Linn, Managing Director of Ideal Carehomes: “We’ve seen fantastic growth recently with the opening of seven new care homes in just under a year and a further five planned for the next few months. We want to build upon this success and reach new audiences across the UK who can benefit from the care we provide, and Wolfenden will play a key part in this growth throughout the next year and beyond.
We pride ourselves on our person-centered care and our compassionate nature which is evident across the whole Ideal Carehomes team, so it was important to us to partner with an agency team who shared the same values and could act as a real extension of our own team, and we found that in Wolfenden. The agency’s clear experience and proven track record working with organisations like ours means we’re confident our collaborative approach will help more people discover who we are.”
Wolfenden’s Managing Director, Daisy Wolfenden: “It’s always been important to our approach to partner with clients that match our ethos and values, as well as companies we genuinely connect to and care about, so with plenty of personal and professional experience in the care and dementia care field, we know we can make a real difference for Ideal Carehomes. The team is already achieving amazing results together and we’re so excited for what the next year brings.”