leeds.tech / features

Wolfenden and NYK1 are Digital Partners

Global beauty brand NYK1, has appointed search marketing agency Wolfenden to handle its digital growth across channels – including paid search, organic social media strategy, digital PR and affiliates activity, increasing brand awareness and generating a consistent uplift in site revenue.

NYK1, renowned in the industry for its breakthrough products such as Nailbond Strong Glue and Lash Force Growth Serum, is the number one worldwide seller on Amazon across a range of beauty products. Wolfenden’s appointment will further strengthen online revenue by increasing ROI directly through the NYK1 website.

Leeds-based Wolfenden will look to implement a PPC and affiliates strategy which maximises NYK1’s brand presence amongst a much wider global audience and drive new customer acquisition, whilst organic social media activity and digital PR will grow a loyal online community through a strategic content and influencer approach.

The appointment comes as NYK1 expands its range, launching new salt-free and sulphate-free haircare products.

Co-Founder and CEO, Joshua Asquith, had this to say on the decision: “Having worked with Wolfenden previously we know and trust their approach, so we had no doubt this is the team to take our business growth to the next level.

“We’ve had an incredible six years’ innovating new beauty products to worldwide acclaim, and this strategy will support our plans to future-proof our online performance and help NYK1 get in front of new audiences. The strategy is off to a strong start already and we’re really enjoying the collaborative ways of working.”

Wolfenden’s managing director, Daisy Wolfenden: “We first worked with NYK1 in 2015 when the brand was first launching, so it’s testament to the results gained and relationship formed that we’re working with them again now at this exciting stage of their growth.

“NYK1’s products have an outstanding reputation online, with all of them boasting predominantly 5-star Amazon reviews. We want to reflect that status to a much wider audience, generating new and repeat custom through the NYK1 site. Initial results look promising, and we can’t wait to see what the next few months bring.”