leeds.tech / features

Vertbaudet strengthens UK presence with Wolfenden appointment for PPC

European children’s retailer  Vertbaudet, has chosen digital marketing agency, Wolfenden, to manage its UK-focused PPC account, supporting the French-founded brand to strengthen its position in the UK market.

Following a competitive pitch process, Wolfenden was appointed on the strength of its PPC offering, the team’s strong experience within the children and baby retail space as well as the proposed proactive and data-led strategy that looks to maximise wider marketing activity through PPC, too.

Sarah Etherington, head of digital marketing at Vertbaudet: “We’re proud to be an established leading children’s brand across Europe, and it was important to us to partner with an agency who deeply understood our market in the UK and where we fit within that. Wolfenden proposed a strategy which demonstrated a thorough understanding and appreciation of our brand identity, as well as the audience we look to engage with, and with extensive experience within our market – it was an easy decision to make.

Additionally, we wanted to work with an agency which could seamlessly integrate with our current processes and approach, as well as offer a strong influence in our quarterly strategy reviews, and Wolfenden’s collaborative and strategic marketing approach fitted perfectly with that.”

Wolfenden’s managing director, Daisy Wolfenden: “Partnering with Vertbaudet has been wonderful for the Wolfenden team, allowing us to further build our credentials within the children and baby’s retail space. Our experience here means we already have a deep understanding of the typical customer journeys within this sector, resulting in a seamless on-boarding process, ensuring stable and profitable performance for Vertbaudet during a really key period.

The best results really are generated through true partnerships, so we’re looking forward to enjoying a great relationship with Vertbaudet as we collaborate on strategic workshops at key milestones in its digital journey.”