leeds.tech / features

Trio of planet-friendly Dragon’s Den brands sign to Leeds Shopify Agency

Leeds-based web design and development agency, That Works, has recently signed up three former Dragon’s Den brands. 

The Shopify Plus agency is working with UpCircle, PÄRLA and HomeThings to grow their e-commerce offering and improve the digital customer experience through custom Shopify design and development. 

UpCircle previously appeared in the den in 2018, seeking investment for their eco-friendly beauty and cosmetics company. The circular brand transforms ingredients that would otherwise be discarded into natural, organic beauty products.  Since attracting three offers in the den, UpCircle has grown significantly. The brand’s products are now sold in several UK and global high street stores and online retailers including Beauty Bay, FeelUnique, Ocado, Sainsbury’s and Holland & Barrett.

PÄRLA featured on Dragon’s Den to pitch their revolutionary toothpaste tabs company. Toothpaste tubes can take 500-700 years to biodegrade and an estimated 1.5 billion go to landfills or end up in the ocean each year. PÄRLA’s mission is to eliminate single-use toothpaste tube waste with its sustainable solution and packaging that can be infinitely recycled.Post-Dragon’s Den – the eco-friendly toothpaste tab brand has seen huge success, with its products now stocked in Sainsbury’s and Boots.

PÄRLA managing director, Adam Parker: “I was impressed by That Works’ extensive portfolio of work, no-nonsense approach and deep expertise in everything related to Shopify.”

HomeThings, a sustainable cleaning supplies company, received a joint investment from Deborah Meaden and Peter Jones in 2021 to aid the brand’s growth. Their key product offering includes an effervescent cleaning tablet which dissolves in water to combat unnecessary plastic waste from cleaning product packaging.

William Brightman, co-founder of UpCircle: “Having seen the capabilities of That Works for other brands, we wanted to reach out and see if they could help us improve our website offering. The process has been seamless from start to finish and they have created some fantastic functionality that we are excited to deploy on-site.”

Jordan Hill, Director of That Works Agency: “It’s amazing to be working on the Shopify stores for three purpose-driven companies who all had really positive experiences on Dragon’s Den. And it’s even better that they each have a unique, overarching mission to reduce waste and have a positive impact on the planet and align with our own company values at That Works.  We’re on a mission to grow exponentially throughout 2022 and work with more exciting companies both me and our team love to work with. Having recently started to receive interest from international companies, signing e-commerce brands up as far as the Middle East, it gives me great confidence we will deliver on our mission.” 

Founded in 2018 by Jordan, aged 23, That Works has quickly gained traction in the UK for its expertise in User Experience (UX) design and development on the Shopify Plus platform. The growing agency already works with a number of e-commerce giants, including other recently acquired brands such as Sofa Club and Razzl Dazzl Hair.


Photograph:  Jordan Hill, Director of That Works Agency.