An award-winning social media agency has increased its client retention rate whilst also saving ‘heaps of time’, thanks to Beacon.
Founded in 2014, Shoo Social Media creates results-driven Facebook and Instagram advertising strategies to help its clients increase brand awareness and generate a strong Return on Investment [ROI]. With a vast amount of time consumed by reporting and analysis of advertising spend, the West Yorkshire-based firm wanted to provide in-depth analysis of client campaigns and enable the team to make well-informed decisions on ad spend.
Using Beacon, Shoo is now saving hours of valuable time on monthly reporting, enabling the team to add more value to each client with enhanced campaign planning and measurement, increasing retention as a result.
Chris Morris, Founder & Chief Vision Officer at Shoo Social Media: “Beacon has saved us heaps of time each month on client reporting. Using Beacon allows us to keep track of Key Performance Indicators [KPIs] and present data in a way that means something to our clients. Because the data is clear, clients’ understanding and visibility of success is high and as a result, clients are staying on as our customers for much longer.”
Co-founded by entrepreneurs Nigel Bridges, Mike Townend and Stewart Boutcher in 2016, Beacon is an innovative digital campaign intelligence platform that helps users manage and improve their digital marketing campaigns by providing access to independent, non-biased data. Unlike other marketing tools, Beacon is the only platform on the market that tells users exactly how much of their budget was wasted on bot clicks, enabling organisations to optimise spend and transform digital ROI based on data they can trust.
Nigel Bridges, Founding CEO of Beacon, added:
“Not only has Beacon enabled the team at Shoo to make considerable savings on time that can be used on client work elsewhere, it has also allowed them to deliver more detailed analytics for clients, making the task of identifying how to provide a good ROI that bit simpler. In our previous life as a digital agency, one of the biggest challenges we faced was the reporting of accurate and meaningful information to our clients. We understand the challenges that agencies face and know first-hand how time-consuming client reporting is. Therefore we’re proud to support agencies like Shoo Social Media with their client’s PPC campaign management.”
Shortlisted as one of Yorkshire’s 5 Rising Stars and listed by Tech Nation as one of 16 top AI companies to watch out for in 2020, Beacon is part of software development group Beaconsoft Limited. The firm is driven by a proven board of directors with extensive experience in the tech and artificial intelligence sectors, supported by seasoned investors who recognise the potential of the Beacon platform.
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Photograph shows Nigel Bridges.