leeds.tech / features

Sealskinz Appoints Wolfenden for SEO and Digital PR

Leeds-based search marketing agency, Wolfenden, has been appointed by innovative British brand Sealskinz to increase its organic market strength through SEO and digital PR.

Following a competitive pitch, Sealskinz chose Wolfenden on the strength of the agency’s experience within retail and specifically, in driving SEO performance on the Shopify platform, as it looks to increase visitors directly through its site.

As an established brand famous for its high performance waterproof outdoor accessories, namely its socks and gloves, Sealskinz is looking to Wolfenden to boost its organic visibility and brand awareness as it heads into the peak winter months.  Wolfenden’s strategy will look to strengthen the site with technical SEO, gain press coverage through engaging and data-driven PR campaigns, and improve tracking and data analysis to support business growth.

Director at Sealskinz, James Moody, commented on the appointment: “Sealskinz is in the midst of a really exciting phase; with demand for outdoor pursuits stronger than ever. Our partnership with Wolfenden will help us leverage that continuing demand by future-proofing our organic revenue share, supporting sustainable business growth.  The agency’s strong experience in online retail as well as demonstrable results securing coverage in lifestyle publications won us over; particularly as we look to reach wider audiences outside of specific outdoor activity niches. Wolfenden will play in a key role in helping us make the shift in our brand positioning towards a lifestyle space.”

The agency’s managing director, Daisy Wolfenden, commented: “This is an incredibly exciting win for our team, with many of us already holding a strong affinity to the Sealskinz brand. The Sealskinz brief really appeals to our key strengths as an agency; activity which not only has a direct impact on organic revenue but works to strengthen brand performance, too. We’re really looking forward to what we can achieve together.”