Co-Founder and CEO of Leeds-based Panintelligence, Zandra Moore has had an impressive career in the technology sector spanning over 20 years. Her infectious passion for helping businesses drive performance with data and analytics has seen her become well known in the UK and European technology and business industries in recent years.
Zandra is now making her mark in the national and global tech field after recently receiving several recognitions in tech industry awards. Most recently, she was shortlisted for ‘Role Model of The Year: Tech & Services SME’ and ‘IT Leader of the Year’ categories in the UK’s Women in Tech Excellence Awards in which she was up against thousands of entrants.
Coming from humble beginnings, Zandra originally started her career in HR before moving on to sales and tech over 20 years ago. Her inspiration comes from her mother, who fell into the technology sector after applying for a job advertised in The Yorkshire Post for the first internet service provider in the North – without having any idea what the internet was. Her mum went on to have an impressive career in the tech industry, which saw her work her way up to head of international sales at a large corporate. So, like mother like daughter, Zandra was inspired to follow in her mum’s footsteps in the tech industry.
Zandra: “I decided to move into self-employment after having children as I wanted to have the flexibility around my family, which wasn’t possible to do at that time in the tech industry. So I opened my own software solutions consultancy business. After doing some work for Panintelligence as a client, I saw an opportunity for working on a product and team that I loved and ended up doing a management buyout, bought the IP in 2014 and have been growing the business ever since.”
Another achievement for Zandra recently was gaining global recognition in Rivery’s Top 21 Influencers in Data of 2021 – which features pioneers, entrepreneurs, and rising stars from all over the world in the field of data and analytics – all of whom are highlighting the power of data, helping people understand data and how they can use it in new ways.
Zandra: “It’s a real honour to be featured in the UK Women in Tech Excellence Awards and Rivery’s Top 21 Influencers in Data list for 2021, next to such incredible talent in the tech industry. I’m incredibly passionate about what I do, so to receive recognition on a national and global platform is wonderful. However, I work with a fantastic and hugely talented team that makes everything Panintelligence achieves possible.”
On a mission to make the tech industry accessible for everyone, Zandra is keen to make an impact, helping to push the industry to become more inclusive so everyone can share the same opportunities. She regularly participates in talks and panel discussions to share her passion for inclusivity, as well as promoting SaaS growth strategies, the value of insights and data across business for driving ROI, aligning departments and achieving customer success.
The recognition on Rivery’s influencer list comes after a plethora of awards and recognitions in the past few years for Panintelligence and Zandra personally, which include Panintelligence being recognised as a leader, high performer and for best customer support by G2 in 2020 and winning Tech Innovation of the Year in 2019 at Leeds Digital Festival.
Zandra has won several awards in recent years, including Female CEO of the Year in the English Women’s Award, North and JP Morgans Top 100 Women-Led Technology Businesses in 2018, company leader at Northern Leadership Awards 2019 and last year as one of the Top 50 most ambitious business leaders 2020 by LDC, Northern Power Women mentor of the year and IoD Director of the Year Innovation award. She’s also recently been shortlisted in the IT Leader of the Year and Role Model of the Year: Tech & Services SME categories in the Women in Tech Excellence Awards 2021, which takes place on Wednesday 24 November.
Photograph – Zandra Moore at work.