Scaled Insights started with IMC’s introduction to IBM’s fledgling Watson Solutions. IMC became IBM Watson’s first and Lead Partner for Canada and the Caribbean. We quickly learned the power of Watson AI and specifically the Personality Insights Engines that Watson contained. This began an exciting journey that has taken several years and millions of dollars as we’ve worked with both the IBM Team as well as our own group of PhDs, Data Scientists, Psychologists, Linguists and other Industry Experts to design our own AI solution, which we call “Behavioural AI”.
Behavioural AI can reduce the language that all humans produce to communicate with each other down to personality profiles that include “Big Five” personality attributes as well as “Thinking Styles”. These define how people see the world and determines how people receive and process information to make choices influence behaviour.
