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Hyper Group

We use data science and technology to help businesses decode their customer DNA and deliver hyper personalised customer experiences.

At Hyper we focus on the data science behind hyper personalisation.  Everything we do is underpinned by analytics, machine learning and AI combined with world-leading technology. Our proprietary techniques, incorporating affinity analytics, attribution and collaborative filtering, allow us to connect customer data across the journey and deliver real-time applications for our clients. This is our Hyper DNA

What is hyper-personalisation and why should you care? Hyper-personalisation has become a growing and often over-used buzz term, but why

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A chance to differentiate at a human scale   “Personalisation wasn’t supposed to be a cleverly veiled way to chase prospects around

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