leeds.tech / features

Luxury lingerie brand Bordelle furthers international growth with Wolfenden appointment

High-end lingerie and bodywear brand Bordelle has chosen digital marketing agency Wolfenden to support its international audience expansion with a paid media strategy spanning PPC and social advertising.  


The appointment coincides with the launch of a new EU logistics hub and EU-targeted website for the London-founded brand, with Wolfenden’s migration support and paid media activity helping to further raise brand awareness and reach relevant customers in key territories.


Initially launched in Selfridges in London in 2009, Bordelle has earnt a reputation in the lingerie market for pushing boundaries with innovative and ground-breaking design, and the brand is now available in 25 countries worldwide.


Following the opening of their own European production facility ‘Atelier Bordelle Productions’, the company have since expanded to include their own warehouse and logistics facility to complete the vertical integration of all key departments from design concept to delivery. This allowed the brand to offer significantly reduced shipping costs and duty-free shopping for its EU customers, with the launch of a new EU-dedicated website improving the customer experience.


Commenting on the new partnership, Founder and Director of Bordelle, Alexandra Popa said: “It was important for us to work with a team with specific expertise in site migrations and international ecommerce as we looked to seamlessly launch our new EU site. Wolfenden supported us through this process and we look forward to seeing how this exciting new paid media strategy will help us to increase Bordelle’s loyal customer base globally.”


Daisy Wolfenden, managing director of Wolfenden, also stated: “We love working with innovative and ground-breaking brands and Bordelle certainly fits into that. What Alexandra and the team have achieved so far in growing the brand internationally is incredible, and we’re so excited to be a part of their journey moving forwards. We have strong experience in the luxury space and we’re confident our strategy and activity can help Bordelle hit their business goals.”