Arbor Education is a socially-driven EdTech company on a mission to transform the way schools work, using smarter, hassle-free tools. Arbor’s Management Information System (MIS) is currently used by over 1,000 schools, helping staff save time whilst improving student outcomes. The company, whose Customer and Sales Office made its home in Leeds 4 years ago, recently decided to establish a new development and engineering function in the City, a decision which was an easy one considering the City's strategic location, its fast-paced environment and the large body of potential employees.
You will be a self motivated team player who is gifted at multi-tasking and prioritising – a marketer with some solid experience but still happy to roll up your sleeves and get stuck in. An eye for detail, a commitment to deliver results and the ability to work methodically would be hugely beneficial. You will have a passion for developing and nurturing brands and an appreciation of strong design. Keeping up with the latest developments in marketing and advertising opportunities, especially in the world of entertainment, will be something you enjoy, along with the ability to spot early trends which may benefit our own activity.
> B2B marketing is your bread and butter – you know how to engage, segment and tailor content to business audiences across a range of media > You've had a great start to your digital marketing career, and can tell us about the impact you’ve made > You’re confident writing energetic and engaging copy across a range of platforms > With at least three year’s experience with organic and paid social media, you know them like the back of your hand! > Creative flair? Initiative? You'll have plenty! We're a small business, so we want to meet a self-starter > You enjoy getting stuck in! We want to meet someone who is excited to try things out, experiment and work with people across the business > You should at least have a passing interest in learning about tech (we’re a tech company!)
> A confident, approachable person who is happy to take the lead and show initiative > A problem solver, who is always looking to adapt and improve > You’re hard-working, conscientious and take pride in your work > An interest in tech is important (we’re a tech company!) > Extensive experience of developing B2B marketing strategies
This role requires strong copywriting skills (for SEO friendly blogs, social media, website content and email campaigns), someone who is comfortable using all major social media platforms and is fluent in their role in the marketing mix, ability to use social media scheduling tools (Hootsuite would be advantageous), ability to understand analytics and how to use them to measure and report on success (including Google Analytics, Facebook, Twitter), attention to detail and good interpersonal skills, including a great telephone and email manner.
Applicants must have a minimum of 4 years of marketing experience, strong communication skills and excellent copywriting skills, together with an understanding of marketing analytics and metrics. You must also be comfortable with adapting to new software and marketing technology.
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