Online Content and PR Executive

Listed in the Top-100 digital agencies, Delete is a highly creative digital agency with an envied portfolio of clients. We are winners of the ‘Best Use of Organic Search’ DADI Awards, ‘Best PPC campaign’ at the UK Search Awards, ‘Best Public Sector PPC campaign’ and ‘Best Consumer Product SEO campaign’ at the Drum Search Awards and also ‘Best Use of Search third sector’ at the European Search Awards 2017.

The company is made up of a mixture of Creatives, UX Designers, Developers, Strategists, Search Specialists, Project and Account managers. We pride ourselves on delivering powerful digital experiences for our clients including Southampton FC, The FA, Expedia, Carter Jonas, Specsavers and many more.

The Role
We are looking for an energetic, confident, and organised online content and PR executive to add value to our team based in Leeds.

The role holder must be able to proactively work on their own initiative, supporting different teams, working alongside colleagues, and delivering content strategies, from the ideation phase through to the implementation.

You will work closely with the SEO team to help produce high-quality written content strategies that will support current work, this could include:

Researching trends and pitching creative ideas internally and to clients
Creation of content calendars incorporating all channels where content is populated
SEO / content campaign planning and implementation
Producing themes and ideas around content production
Manage the creation of creative copy internally and externally
Work closely with the SEO team to research trends, competitors and search volumes
Outreach of content to lists created via PR tools or an existing database of contacts

The ideal candidate reporting to the Head of Analytics and Performance should have a hunger for everything digital. As part of the constantly expanding team the candidate will be in a great environment to further their skills and knowledge. The candidate will ideally have a track record of implementing successful content strategies and campaigns that have had a positive impact on driving website traffic and rankings. This would include the outreach of these campaigns via lists created using PR tools (Gorkana) to create relationships with journalists who would then help expose the campaign to their readers. They would also be able to manage a portfolio of dedicated projects, and work as part of a team on larger projects when required.

Responsibilities
KEY RESPONSIBILITIES OF THE ROLE
Supporting the team and wider business with new business
Idea creation to produce content strategies and ideas for campaigns
Research trends and pitching creative ideas internally and externally to clients
Creating content strategies based on a clients requirements, taking into account all channels where content can be populated so these are all aligned
Managing on and off-site content for clients
Day-to-day management of client content strategies and contact with clients
Looking at gaps in on-site content using Google Analytics to explore opportunities
Carrying out keyword research with the SEO team to look at search volumes around specific search phrases
Creating outreach lists using PR tools such as Gorkana
Creating relationships with journalists using PR tools, helping expose campaigns to appropriate audiences
Creation of outreach emails, building relationships with people in relevant industries to clients
Management of content within larger website projects
Analyse performance of content campaigns using appropriate reporting tools
Carry out competitor reviews to uncover opportunities for clients
Developing long term relationships with your key clients
Knowledge of core PR, Outreach, and SEO tools
Keep up-to-date with industry news and changes

KEY REQUIREMENTS
You will have experience managing content strategies and campaigns
Experience researching trends and competitors, coming up with creative ideas
Basic knowledge of Google Analytics
Basic knowledge of Keyword Research and how this feeds into content strategies
A keen interest in digital marketing keeping up with all the latest news
Good understanding of using PR tools to help with the outreaching of content
Experience using a variety of SEO tools
Experience outreaching content using appropriate tools
Good understanding of optimising content for specific keywords or phrases
Good verbal and written communication

PERSONAL SPECIFICATION
A serious passion for the work you do and a hungry attitude to continually learn and improve your knowledge and working processes
Constantly keeping up to date with the latest digital news and trends
An inspiring character with an infectious enthusiasm for what you do
Possess a basic commercial understanding of business and agency operations
Sociable, likeable and willing to be part of a great team
Good taste in music

How To Apply
If you like what you see, and you relish the opportunity to work on a diverse range of digital projects, please send your CV, along with a covering letter and links to any portfolios or examples of your work to careers@deleteagency.com.