As Digital Development Officer, you’ll thrive on helping organisations on their digital transformational journeys. Situated in the Audience Development department you will work closely with the marketing team, as well as colleagues across disciplines from multiple attractions to find digital efficiencies, provide insight and advice on digital transformation.

We’re looking for a candidate who is familiar with website development, as well as Customer Relationship Management systems and the benefits they bring to organisations, to guide us in developing our attractions. As well as someone confident with contributing and advising on web management, integration, and maintenance, ensuring the Leeds Museums & Galleries website is inspiring, usable and accessible.

Leeds Museums & Galleries are the largest local authority-run museum service in England and operate a varied portfolio of nine museums, heritage sites, country houses and galleries. Home to 1.3 million objects, the service aims to inspire, educate, entertain and challenge the people of Leeds and visitors to the city.

Leeds City Council is one of the largest employers in the region with over 14,000 employees. We seek to recruit and develop talented individuals who embody our council values and ambitions.

About you

As Digital Development Officer, you will bring to the role:

• Excellent knowledge of working with and developing websites
• Knowledge of CRM and how it is implemented in organisations
• Technical knowledge with the ability to clearly guide and advise colleagues
• Self-motivation and initiative to finding digital improvements and efficiencies
• Ability to build relationships with stakeholders and suppliers

About the role 

As our next Digital Development Officer you’ll contribute to improving customer experience, increasing income, measuring performance and ensuring our web presence is designed user first.

The role is integral to the Audience Development team who manage a diverse portfolio covering marketing, market research, digital engagement, brand and design, PR, ticketing and CRM.

What we offer you

We take pride in offering the best employee experience, with benefits including:

• a competitive salary and annual leave entitlement plus statutory holidays
• membership of the West Yorkshire Pension Fund with generous employer contributions
• flexible and hybrid working arrangements subject to service requirements
• a clear career pathway and continuing professional development opportunities
• a range of staff benefits to help you boost your wellbeing and make your money go further

How to apply

Apply for this job online. Please complete the online application form and complete a personal statement of no more than 2 pages.

Read our guidance for further advice. Please check your information carefully and ensure you complete all sections before submitting your application.

If you have any queries or would like an informal chat about the role please contact Head of Audience Development, lizzy.wilson@leeds.gov.uk.

We promote diversity and want a workforce that reflects the population of Leeds and the communities we serve. Leeds City Council is an Inclusive employer, ranked 70 on the Stonewall top 100 employers 2023 list. We are also an Age friendly employer, a Mindful employer and a Disability Confident leader. 

All new Leeds City Council appointments are made subject to the satisfactory completion of a six month probationary period.

This role is based in the UK. Employment is conditional on confirmation of the right to work in the UK  – either as a UK or Irish citizen, under the EU Settlement scheme or having secured any other relevant work visa. If you do not have the right to work in the UK and the role does not meet eligibility for sponsorship, please consider carefully whether you meet the eligibility to apply.

Job Description 

Job Purpose:

• To take a leading role in web development and maintenance, ensuring the Leeds Museums & Galleries website is inspiring, usable and accessible.
• To lead and develop Leeds Museums & Galleries’ use of CRM, capitalising on Leeds City Council’s chosen ticketing and admissions solution, Tessitura.
• To offer technical guidance across Leeds Museums & Galleries on digital systems and developments, e.g., collections database, EPOS, e-commerce.

Responsibilities:

• Work closely with the Audience Development team to generate digital analytics that inform marketing and audience insight.
• To collaborate with the Audience Development team in website editing, offering advice and providing training on best practice and UX.
• To work alongside the Head of Audience Development to manage the relationship and service level agreement with external web development agencies.
• To lead on integration of our CRM with our website (using Tessitura’s web interface, TNEW), project managing external specialists to deliver the integration.
• To work with colleagues to find efficiencies, streamline processes and capitalise on developing our CRM.
• To work on the development of a digital method for business performance management that presents data clearly and tracks key performance indicators (KPIs).
• Produce reports and provide digital analysis on LMG’s performance that supports data-led business planning.
• To ensure systems and procedures are compliant with current legislation including data protection, GDPR, IPR, WCAG 2.1.
• To work in closely with the Council’s Integrated Digital Service (IDS) department to realise projects and for day-to-day operations.
• To work with colleagues in other parts of the service to provide expertise and input into existing digital infrastructure ensuring they are efficient, effective, and future proof.
• Champion digital transformation across the service and be able to talk to non-specialists about digital in easily understandable language.
• To manage and monitor any allocated budgets and identify cost-effective solutions in line with team and service objectives.
• Advise on the procurement of hardware and software for Leeds Museums & Galleries, ensuring purchases are made in compliance with statutory obligations.
• Undertake any other duties as required, commensurate with the grade of the post.

The responsibilities below are expected of LCC employees

• Flexible and adaptable to change to assist other services as required commensurate to grade
• Participate in appraisal, training and development activities as necessary to ensure up to date knowledge and skills
• Improve own practice through observation, evaluation, discussion with colleagues and development programmes.
• To work collaboratively with colleagues, knowing when to seek help and advice.
• Contribute to the overall ethos, work, and aims of the service by attending relevant meetings, training days/events as requested.
• Be aware of and comply with Leeds City Council policies and procedures e.g. child protection, health, safety and security, confidentiality and data protection, reporting all concerns to an appropriate person
• Be aware of and support difference and ensure equality for all working in an anti-discriminatory manner, upholding and promoting the values, standards and equal opportunities of Leeds City Council.
• Recognise and appropriately challenge any incidents of racism, bullying, harassment or victimisation and any form of abuse of equal opportunities, ensuring compliance with relevant policies and procedures.
• The Council has adopted a flexibility protocol and this role will be expected to work within these parameters.
• The duties outlined are not meant as an exhaustive list and will also comprise any other duties within the spirit of the post commensurate with the job evaluation outcome for this post.

Qualifications

Educated to degree level in a discipline appropriate to the post or a professional vocational qualification within a relevant subject/area is desirable.

PERSONAL SPECIFICATION 

ESSENTIAL REQUIREMENTS: It is essential that the Candidate should be able to demonstrate the following criteria for the post within the context of the specific role duties and responsibilities:  Candidates will only be shortlisted for interview if they can demonstrate on the application form that they meet all the essential requirements

Method of Assessment will be through one or more of the following Application Form, Test, Interview, and Certificate

Skills Required

• Excellent communication skills
• Ability to communicate effectively with digital professionals/ web developers and understand technical language.
• Ability to share expertise with colleagues and provide advice which can be easily understood by non-specialists.
• Ability to work effectively as part of a team and maintain positive effective working relationships.
• Ability to prioritise and manage a diverse and demanding workload to meet agreed targets and deadlines.
• Ability to evaluate, procure and manage software systems and licenses.
• Ability to use web analytic solutions to monitor, interpret and present data into actionable outcomes.
• Advanced skills in Microsoft Excel.
• Ability to identify areas where improvements and efficiencies can be made through digital innovation.

Knowledge Required

• Technical knowledge of previously working with a Customer Relationship Management system in developing audiences/customers.
• An awareness and understanding of digital marketing so results are trackable and customer journey seamless.
• Knowledge of the power of CRM in e-marketing practice.
• Knowledge of code used within web development (HTML, CSS, JavaScript).
• Knowledge of CMS WordPress
• Knowledge of web analytic systems and their use in providing insight into marketing activity.
• Knowledge of digital legislation such as privacy policies, GDPR and intellectual property rights in relation to the role.
• An awareness and some understanding of electronic point of sale (EPOS) systems and/or ecommerce platforms.

Experience Required

• Experience of developing and integrating Customer Relationship Management databases in organisations.
• Experience of using and developing Content Management Systems.
• Experience of developing the use of software to meet organisation and user requirements in a cost-effective way.
• An awareness of new technologies and experience of putting them into practice in the cultural sector.
• Experience of generating reports that analyse performance data to inform decisions and recommend improvements.
• Experience in web accessibility and confidence in working with WCAG standards.
• Experience of improving process through digital systems.

Behavioural and other characteristics required

• Able to work flexibly across different work locations and areas as appropriate.
• Analytical thinker and problem solver.
• Self-motivated with the ability to use own initiative.
• Ability to foster and maintain useful relationships, both internal and external.
• Ability to contribute to partnerships involving various stakeholders to achieve positive outcomes.
• Willing to abide by the Council’s Equal Opportunities Policy in the duties of the post, and as an employee of the Council.
• Willing to carry out all duties having regard to an employee’s responsibility under the Council’s Health and Safety Policies.
• Desire and commitment to continuous professional development and a willingness to continue own training, keeping up to date with developments in the digital sector.
• Demonstrate an interest and enthusiasm for museums and galleries and specifically in the work of Leeds Museums and Galleries.
• Flexible approach towards working hours.
• Understand and embrace our values, behaviours, and codes of conduct.

DESIRABLE REQUIREMENTS: It is desirable that the candidate should be able to demonstrate the following criteria for the post within the context of the specific role.  Candidates are not required to meet all the Desirable requirements however these may be used to distinguish between acceptable candidates.

Method of Assessment will be through one or more of the following Application Form, Test, Interview, and Certificate

Skills Desired

• Ability to use Microsoft Power BI or equivalent Business Intelligence solutions.

Knowledge Desired

• Knowledge of CRM/Ticketing system Tessitura.

Experience Desired

• Experience developing WordPress websites.

Behavioural and other characteristics desired

• A genuine interest in using digital to improve the work of museums.
• Interest in the work of Leeds Museums and Galleries.