leeds.tech / features

Global B2B de-escalation trainer CPI partners with Wolfenden

Training organisation CPI (Crisis Prevention Institute) has chosen digital marketing agency Wolfenden to support them in further international growth with a data-led organic strategy.

As worldwide leaders in de-escalation and crisis prevention training in the workplace, as well as dementia care, Crisis Prevention Institute has trained over 15 million people predominantly within education and healthcare across the globe since 1980.

The US-founded company with headquarters in Milwaukee and in Manchester in the UK also has teams based in France and Australia. The appointment of Wolfenden sparks a push to expand the company’s market share across existing territories and prep for new market growth with a long-term organic strategy.

Leeds-based Wolfenden will support with ongoing technical SEO, content and strategic digital marketing support to grow CPI’s presence globally.

Additionally, Wolfenden’s data and analytics experts will enable clear performance reporting across all territories, aligned with overarching business growth goals.

CPI director of digital marketing, Kelly Shaw: “We’re delighted to partner with Wolfenden on this next stage of international growth for our company. As well as demonstrable SEO expertise, a significant factor in the decision for us was chemistry between the teams as we needed a long-term collaboration, and I’m pleased to say our clear, respectful and down-to-earth working approach was mirrored by the Wolfenden team.  We’re confident that Wolfenden’s organic strategy and ongoing support will be instrumental in helping us work further towards creating safer communities and workplaces.”

Wolfenden’s client services director Charlotte Griffin commented: “It’s been interesting – and at times, humbling – for us to learn more about the remarkable work that CPI carries out, and we’re incredibly proud to partner with them to help them continue to change behaviours with respect and compassion worldwide.”

Find out more about CPI at https://www.crisisprevention.com/About-Us