leeds.tech / features

Fiorelli bags new paid media strategy with Wolfenden appointment

Well-known handbag and accessories brand Fiorelli has appointed digital marketing agency Wolfenden to implement a fresh paid media strategy to coincide with the recent launch of its new Shopify website, supporting the brand towards its financial targets.

Leeds-based Wolfenden will build Fiorelli’s brand presence and consumer base across PPC, paid social advertising and affiliate marketing, all informed by Wolfenden’s data & analytics insights.

Fiorelli was established in the UK in 1988 and can be found in well-known department stores across UK & Europe.

The new website – launched in March – will allow Fiorelli to reach and expand to new audiences, hitting its annual revenue targets.

Fiorelli’s DTC Trading Manager, Holly Tebbutt commented on the appointment: “We’re on the cusp of a really exciting period of growth for Fiorelli, with a major milestone being the launch of the new website. When looking for a partner agency, we wanted a team which would help us hit the ground running – expanding our audiences and increasing our paid revenue. Importantly, we wanted to work with a team with a proactive approach, who we could trust implicitly to continuously maximise our budget. With this exact approach as well as extensive experience in the ecommerce and fashion space, Wolfenden was clearly the right agency for us.”

Wolfenden’s managing director, Daisy Wolfenden, also said: “It’s so exciting to be working with such a well-regarded fashion brand and to have the opportunity to propel their online position and performance. There’s huge potential to elevate the Fiorelli brand and we’re already enjoying getting stuck in.”

Fiorelli is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kids, men’s and women’s apparel, accessories, beauty, and entertainment categories.