Yorkshire-based Ascentys is borne from Alzheimer's research UK funding. In partnership with Durham University and Hywel Dda University Health Board, it has successfully acquired rounds of funding from Innovate UK, including its highly coveted SMART award for world leading innovation anticipated to have the highest impact on the UK economy. It has also received multi-million-pound international investment interest. Its share of the £25 million government funding has been set aside for the development and piloting of a state-of-the-art videogame with the potential to substantially enhance current NHS support for the disease, which represents one of global society's greatest healthcare challenges, with no cure.  [...]

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