Eco-friendly online retailer and plastic-free trailblazer EcoVibe, has appointed fellow Leeds company Wolfenden to lead its organic search and affiliates strategy, further strengthening the eco brand’s awareness nationwide and helping to build a wider customer base.
EcoVibe, founded in 2018, believes that everyday essentials shouldn’t have a damaging effect on our planet. Their mission is to help everyone make small changes so that together we make a big impact. They’re passionate about helping consumers live a more sustainable life, one switch at a time, and counts John Lewis & Partners’ website as one of its major stockists.
Wolfenden’s strategy for the Leeds-headquartered conscious company will focus on widening organic visibility across EcoVibe’s product range through a combination of technical SEO, content marketing and digital PR; as well as increasing the brand’s reach across the user journey through affiliate marketing.
Stacey Skidmore, EcoVibe’s Managing Director: “From the start we were really impressed with Wolfenden’s data-led and transparent approach. We’ve had a brilliant year and our targets for this year are even bigger, so it was important for us that we brought a team on-board who could clearly demonstrate ROI against targets, as well as act as a true support to our own team. Wolfenden’s strategy will not only expand our reach but will enable us to better unlock valuable insights from our data, allowing us to better engage with our customers at every stage of their journey with us. We’re really excited about the potential of this partnership.”
Daisy Wolfenden, Managing Director of Wolfenden: “What the all-female team behind EcoVibe has achieved in such a short space of time is truly inspiring. Their ambition towards helping consumers make more sustainable choices is matched by our own in supporting them. EcoVibe has had an incredibly successful year and looks set for another with more pioneering product launches planned for the months ahead – we can’t wait to help them realise their growth potential by taking their digital marketing activity to the next level.”
Photograph: Wolfenden Team.