Click fraud protection specialists, Beacon, have won a top industry prize at this year’s Prolific North Tech Awards.
The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.
Unlike competing platforms, Beacon is able to tell users with precision how much of their marketing budget is being wasted by bot clicks – malicious software programmed to steal clicks on pay-per-click [PPC] ads – and then takes steps to block these programmes from interfering with and distorting campaign data.
This gives organisations confidence that the data they are receiving is coming from genuine, human users rather than bots, thereby allowing businesses to optimise their budgets and transform digital Return on Investment [RoI].
A spokesperson for the judging panel at the Prolific North Tech Awards said: “Beacon is a fantastic product with really impressive results and savings for customers. Verification is a massively important part of the industry and it’s great to see such a solid product developed here. This will definitely help a lot of companies to save money wasted on fake clicks and scams.”
Beacon’s CTO and data lead, Stewart Boutcher, was on hand to collect the prize on the company’s behalf at a special ceremony that took place at Manchester’s Science and Industry Museum on Thursday 21st October.
Speaking after the event, Stewart said: “It is a huge honour to accept this award, and on behalf of the entire Beacon team, I would like to thank the judging panel for recognising and rewarding the important work that we do to support digital marketers. Winning this prize will enable us to help even more companies to protect their PPC campaigns from click bots and continue raising awareness of the impact that click fraud has on all-important marketing budgets.”
The Prolific North Tech Awards celebrate the innovations of the North’s tech sector and rewards the organisations, teams and individuals contributing to its growth.
To find out more about the Prolific North Tech Awards, visit https://www.prolificnorth.co.uk/.
Further information on Beacon is available at https://www.thisisbeacon.com/
Photograph left to right: BBC Sports Gavin Ramjoun, Deb Hetherington, Head of Innovation at Bruntwood SciTech and Co-founder of Women in Leeds Tech, and Stewart Boutcher, CTO and Data Lead, Beacon.