leeds.tech / features

SimpleUsability’s New Service Prompts New Appointments

SimpleUsability, a user experience and behavioural research consultancy, has made two new appointments to support the growth of a new service offering.

Leeds-based SimpleUsability has appointed Jenny Roberts as Research Helper Manager and Chloe Kershaw as Participant Recruitment Administrator to its sister company Research Helper.

The firm has made the appointments to support the growth of Research Helper which supports clients including, DWP, NHS and Asda with research participant recruitment and moderated research services.

The full range of Research Helper services, including recruitment for in-depth interviews, UX research, panels and surveys has been re-engineered in the past two weeks to be delivered remotely. The team also offers support to clients looking to outsource a skilled moderator for their own research projects.

Jenny joins the firm following 20 years’ experience in customer service and five years in facilities management. Having previously worked within multinational businesses, motivating multi-disciplined teams in project and change management roles whilst completing all aspects of service delivery, Jenny will manage the day-to-day running of the participant recruitment team.

Chloe, a recent graduate of Leeds Beckett University, will support the recruitment for both Research Helper and SimpleUsability projects, managing the full life cycle administration and support for clients and development of existing nationwide outreach for participants.

The appointments follow the recruitment of Cheyenne Ritfield who joined in December 2019.

Jenny Roberts commented:

“I jumped at the chance to take on this exciting new role which sounded interesting and when I came for my interview the passion and enthusiasm within the team were palpable and I knew straight away it was right for me. I want to develop my participant recruitment skills whilst using existing people and process management experience to support and develop the team as we grow. I also want to maintain the high standards for participant recruitment which Research Helper provides as we get busier and help develop new technologies to help the team to work smarter, instead of harder.”

Chloe Kershaw added:

“I’m passionate about the work SimpleUsability is doing, which is well established as a premium quality service. It is also at a really exciting point, where new developments and business ventures are about to unfold allowing for more niche recruitment projects; and for new avenues to be explored.”

Judith Doherty, Business Development Director at SimpleUsability said:

“Jenny and Chloe have joined us at a critical time with exciting plans in place for the development of our Research Helper service.  Research Helper is a flexible solution to our client’s research requirements, providing a cost-effective option for brands to gain valuable insight into the needs of their users. Having access to real customer insight helps facilitate sustainable business growth and, judging by the increasing number of enquiries we’ve had in the past week, it has never been more important to invest in the future of your brand.”

Research Helper is conducting all research services remotely during the coronavirus pandemic. With surging demand for remote research, the team is recruiting for further participants to take part.

About SimpleUsability

Founded by Guy Redwood in 2001, SimpleUsability is a Leeds-based behavioural research and user experience consultancy, working with high-profile clients including Coca Cola, ASDA, Skipton Building Society, Jet2.com, , Morrisons, NHS, DWP and many others.

SimpleUsability inspires organisations to build better customer experiences, supporting clients to improve websites, apps and services, by providing an in-depth understanding of natural customer behaviour. In a world dominated by opinion, the business delivers professional recommendations based on evidence and facts.

Having worked in digital for more than twenty years, Guy Redwood is considered one of the early pioneers of online technology. Prior to establishing Simple Usability, Guy headed up the user experience team at American multi-national corporation, CSC, where he worked with large corporates including Sainsburys.

Guy is particularly interested in how neuroscience can be applied to user experience and aid market research. Over the last 19 years, he has led the SimpleUsability team to create a user research methodology, incorporating proven psychology principles, alongside innovative technology, to observe customers’ natural behaviour. The aim of Simple Usability’s operations is to connect clients with the needs and desires of their consumer base.

SimpleUsability has supported hundreds of in-house ecommerce and marketing teams, specialising in retail, finance, and travel, to optimise the way their apps, websites, brochures, products and campaigns interact with users. The firm challenges the way its client’s online platforms operate, in order to build knowledge, improve user experience and allow them to consistently innovate and remain competitive.

The SimpleUsability team comprises of 16 user experience practitioners and was named in the top 100 companies in the Northern Tech Awards in 2017 as well as shortlisted in the Yorkshire Post Excellence in Business Awards for best tech company in 2019.

Features image shows Chloe and Jenny.