One of the key events for the Leeds Digital Festival this year is Leeds Loves Search, focusing on the world of SEO and online marketing. We spoke to Frankie Bisi from Edit, the organisers of the event, to find out more about what attendees can expect from this exciting conference.
Leeds has been going from strength to strength as a digital city for many years now, and Frankie has been part of that in an interesting way. She has worked in this sphere – specifically with Branded3 – which after a merger in August 2018 is now known as Edit – as well as being one of the people responsible for promoting it to people in Leeds and beyond.
Frankie described Edit as “a customer engagement agency”, adding: “We offer CRM and media, underpinned by technology and data science. We also provide SEO, content marketing and PPC services.” The company was formed from the merger of four agencies, so it has access to plenty of experience in these fields.
As Edit’s marketing manager, Frankie is heavily involved with running the agency’s events. One of these is SearchLeeds, which she described as “the biggest search conference in the north of England”. Held at the First Direct Arena in June, Frankie has been busy organising 48 speakers across four stages, and expects more than 2,000 people to attend.
Running SearchLeeds has given both Edit and Frankie plenty of experience with hosting this kind of event, and they are using this to put on something special for the Leeds Digital Festival: the half-day conference Leeds Loves Search.
This event, hosted by Edit at Duke Street Studios on April 25th, will bring together marketing professionals from all over the City for an afternoon of insight, with speakers from several different agencies sharing their expertise with attendees on a range of topics surrounding SEO and digital marketing.
Frankie has helped to bring in a great selection of speakers for 2019, which will be the third iteration of Leeds Loves Search. “This year we have Delete’s Polly Pospelova, Home Agency’s Neill Horie and Mike McDougall from Stickyeyes,” she said. Joining them will be Edit’s own Carrie Rose.
While you might assume Edit would want to avoid helping companies who could be seen as their rivals, Leeds Loves Search is not about competing for business. Frankie said: “We invite agencies in Leeds to speak at Leeds Loves Search as we want to collaborate and build relationships with them.”
For those looking to attend, there will be a lot of expertise on offer. “This year we’ve got some technical SEO from Polly,” said Frankie. “She’s covering how to get 100% Lighthouse performance score.
“Neill Horie will be discussing how people actually use voice search, Carrie will be covering how to land links on top-tier press and we’ll be hearing about Google’s E-A-T update from Mike McDougall. You’ll definitely learn some new skills, things that will help you do your job a little bit better.”
While Leeds Loves Search will certainly be a great place to broaden your knowledge, it’s not all about education. “The main purpose is to learn,” said Frankie, “but we also have some networking drinks at the end. If people want to meet like-minded people in the industry, it’s a good opportunity to do that.”
A big part of why Edit has decided to hold Leeds Loves Search is because the City has such a well-established digital sector, but it can quite often seem like not enough is being made of it. “There is such a great digital hub in Leeds,” said Frankie, “but sometimes there won’t necessarily be events to show that off.”
That’s why the Leeds Digital Festival has become such an important part of the City’s tech landscape. Frankie added: “The Festival is great to showcase the huge digital scene that we have in Leeds, and it’s a good opportunity for everyone in the sector to get together and learn from each other by attending the free events.”
Edit sees the Festival as an excellent way to promote Leeds’ thriving search sector. “There are so many really great agencies in Leeds,” said Frankie, “and it’s good to have events and initiatives like the Leeds Digital Festival that show that off.” Leeds Loves Search will hopefully do just that, promoting an area of business in the City that is doing amazing things and deserves to be highlighted.
The Leeds Loves Search event at Duke Studios is sold out but to see details of all the Leeds Digital Festival events go here.